Waleed As'ad

Great technology doesn't automatically build a successful renewable energy business. A strong engineering team doesn't automatically drive market growth. I've learned that the real competitive advantage often comes from connecting three things: Technology. People. Business. You can have excellent solar PV systems, advanced energy storage solutions, and strong technical capabilities. But without the right commercial strategy, market understanding, partnerships, and customer relationships, growth becomes difficult. During my career, including my former role as Deputy General Manager at NVEco, I've worked across solar PV, EPC project delivery, business development, commercial negotiations, and stakeholder engagement. Today, as Board Secretary at REES, I remain actively involved in Jordan's renewable energy ecosystem and industry development. My background in marketing and entrepreneurship has also taught me something important: Winning a project is an achievement. Building a business that keeps winning is a strategy. I'm now exploring my next professional chapter, with a particular interest in senior leadership opportunities across Jordan, Saudi Arabia, the UAE, and the wider GCC. My focus is on roles where I can contribute to: ✅ Business Development & Commercial Growth ✅ Market Entry & Expansion ✅ Strategic Partnerships & Distribution Channels ✅ Renewable Energy, Solar EPC & Energy Storage ✅ Commercial Strategy & Business Leadership I'm particularly interested in opportunities such as Country Manager, Regional Manager, Commercial Director, or Business Development Director. If your organization is expanding in the renewable energy sector and needs someone who understands both the technical realities and commercial opportunities, I'd welcome a conversation. The next phase of energy growth needs more than technology. It needs the right people to turn opportunities into results. #RenewableEnergy #BusinessDevelopment #CommercialStrategy #EnergyStorage #OpenToWork

15+ years of experience taught me the value of knowledge. Now, I'm taking another step toward sharing it. 🎓 I'm pleased to share that I've completed the Training of Trainers (TOT) program, which included 36 training hours, and received my certificate from International Cambridge College. Throughout my professional journey in renewable energy, solar EPC, commercial strategy, and business development, I've learned that technical expertise and business success become even more valuable when we can transfer knowledge and help others develop their capabilities. This achievement represents another step in strengthening my training, communication, and knowledge-sharing skills. I believe that building a stronger renewable energy sector requires more than technology, investment, and successful projects. It requires developing skilled professionals, encouraging continuous learning, and sharing practical industry experience. Leadership is not only about what we accomplish, but also about helping people grow. I look forward to applying what I've learned and contributing to professional development and knowledge exchange within the renewable energy industry. 💬 What do you believe is the most important quality of an effective trainer or mentor? #TrainingOfTrainers #RenewableEnergy #Leadership #ProfessionalDevelopment #KnowledgeSharing

https://rees-jordan.com

https://rees-jordan.com/

It was a privilege to represent REES alongside Eng. Tameem AlZoabi during our visit to the Embassy of the People’s Republic of China in Jordan. Building strong international relationships is essential to transforming advanced technology, knowledge exchange, and professional development into practical opportunities for Jordan’s renewable energy sector. My sincere appreciation to the Embassy team for the warm welcome and constructive discussion. I look forward to building on this important engagement.

https://jordansme.com