The report discusses the GreenWorks Effect, focusing on unlocking job opportunities through green transformation in the Middle East. It highlights the importance of green entrepreneurship, the challenges faced by founders, government policies, and the potential for job creation and economic growth in the region.

Key Insights

• Green entrepreneurship is essential for sustainable economic growth and job creation in the Middle East.
• Investors are increasingly interested in supporting green businesses due to rising consumer demand for sustainable products.
• Challenges faced by green entrepreneurs include funding constraints, insufficient support, exporting challenges, cultural barriers, and identifying suitable partners.
• Government policies in countries like Türkiye, Jordan, and Lebanon are evolving to support green enterprises and incentivize the transition to a green economy.
• The report emphasizes the need for funding, marketing, training, mentorship, and networking opportunities to support the growth of green startups in the region.

Source: SPARK