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Display Packaging: The Shelf Strategy That Turns Browsers into Buyers
The sellers lose their sales of most products even before a customer picks them. A shopper reads a shelf within a time frame of less than three seconds. When your product fails to interrupt that scan, when the wrapping fails to give something to make you stop, the purchase goes to the one that does. It is not a problem with the quality of the product. It is a packaging positioning issue....
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