Salam Social Innovation Center – Energy Saving Project

Info

Areas of impact
Started
2022 or earlier
One-line pitch
We help electricity providers reduce household energy consumption by using data and targeted communications to encourage people to use electricity more efficiently.
Your solution
We provide electricity distribution companies with a data-driven energy-saving service that combines electricity consumption analysis with targeted behavioral communications. We identify consumption patterns and design interventions such as personalized SMS and WhatsApp messages, educational videos, visual content and feedback to help households reduce unnecessary electricity use, especially during peak-demand periods. The approach offers utilities a practical way to manage demand without relying only on expensive infrastructure expansion. In previous implementations, the project achieved up to a 21% reduction in average electricity consumption.

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