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PBID: 0222002200000321
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Started
2026 -
One-line pitch
We call isolated elders in MENA every day in their own language — Farsi, Turkish, Arabic — to check mood, medication, and safety, and alert family on WhatsApp only when truly -
Your solution
MEHR is a Family Dashboard + daily AI voice calls. Elders need only a normal phone. Every day, our AI calls 90 seconds in Farsi/Turkish/Arabic: checks mood, medication, hydration, shares a poem/prayer to reduce loneliness. If no answer, fall sound, or confusion detected, we alert family on WhatsApp with Green/Yellow/Red escalation.
Families abroad get daily WhatsApp summaries, call transcripts, mood and adherence charts. We serve elders living alone in MENA whose children work abroad. Pilot: 147 calls, 82% answer rate, adherence 40%->87%. Model: B2C2C €19/month and B2B for clinics/municipalities.
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This website is funded by the European Union, within the framework of the Green Forward programme, implemented at the meso level by SPARK in Jordan, Lebanon, Palestine, Morocco, Tunisia, and Egypt. Its contents are the sole responsibility of SPARK and do not necessarily reflect the views of the European Union.