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PBID: 0212002200000665
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Started
2025 -
One-line pitch
Recreating traditional savory food as desserts -
Your solution
Imitating the appearance, texture, and presentation of traditional savory food, and inventing a sweet recipe for a dessert that looks alike.
The menu items will be context-driven:
For example:
In Syria: Sweet Grilled Kibbeh is made of Brownies dough filled with liquid chocolate and nuts.
In Japan: Sweet Takoyaki is made of waffle-like dough, with pieces of dried fruits and chocolate nips.
Target audience:
All dessert enthusiasts, but primarily youth from 15-35 who'd like to try new things.
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This website is funded by the European Union, within the framework of the Green Forward programme, implemented at the meso level by SPARK in Jordan, Lebanon, Palestine, Morocco, Tunisia, and Egypt. Its contents are the sole responsibility of SPARK and do not necessarily reflect the views of the European Union.