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PBID: 0111002200000561
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Started
2025 -
One-line pitch
Jawhara Areem For Food Industries is developing an innovative food-processing solution that transforms suitable surplus and marketable but unsold fruits and vegetables into value-added, shelf-stable food products using advanced freeze-drying and heat-pump drying technologies, helping reduce food loss, support farmers, and strengthen Jordan’s food security. -
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We are establishing a food-processing facility in Jordan to transform suitable surplus, seasonal, and unsold fruits and vegetables into higher-value, shelf-stable products. Using advanced freeze-drying technology for fruit snacks and heat-pump drying for vegetables, powders, and food ingredients, our business aims to extend shelf life, create new market opportunities for agricultural produce, and reduce avoidable food loss. Jordan’s 2024–2025 national food-waste study reported that vegetables and fruits account for 40.2% and 32.4% of food waste, respectively. Our goal is to support farmers, create local jobs, and contribute to a more resource-efficient and resilient food system.
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This website is funded by the European Union, within the framework of the Green Forward programme, implemented at the meso level by SPARK in Jordan, Lebanon, Palestine, Morocco, Tunisia, and Egypt. Its contents are the sole responsibility of SPARK and do not necessarily reflect the views of the European Union.