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Chrome Hearts Glasses – The Scarcity Heuristic and Why Perceived Rarity Increases Value
In cognitive psychology, the scarcity heuristic explains how people assign higher value to items that appear rare or limited in availability. Importantly, this perception does not always reflect actual scarcity—often, perceived rarity alone is enough to increase desirability. In luxury markets, where exclusivity is a core driver, this bias plays a major role in shaping demand. Chrome...
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